Where do ideas come from?

Leading graphic designers and image makers explore how finished works have been developed from initial concept.

Milton Glaser said “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” In a crowded marketplace ideas have to work hard to cut through the visual clutter and grab our attention. So how do we get to that point?

A Practice for Everyday Life is a graphic design studio based in London. Their work includes art direction, identities, publications, exhibitions, and type design, and they work with a conceptual rigour which ensures each design is meaningful and original.

Alan Kitching is a world-renowned typographer, designer and letterpress practitioner. His work has featured on postage stamps, theatre posters and billboards as well as compositions for corporate identities, magazine and book covers, and illustrations.

Angus Hyland is a graphic designer, author and creative director. In 1998 he became a partner at Pentagram. He has been named one of the UK’s top ten graphic designers by The Independent, and has received over a hundred creative awards, including five D&AD silver awards.

Bibliothèque have helped many organisations, across a broad spectrum of sectors, realise their business goals for more than 10 years. They work across the areas of identity, spatial and digital design and believe in design as an intellectual process that can be applied to any problem. Trends come and go, whereas lateral thinking endures. They believe intelligent, elegant design, executed and produced beautifully will always engage people.

Bryan Edmondson graduated from Newcastle Polytechnic in 1992 and in 1996 founded the London based agency SEA. SEA focus on identity and branding projects for high profile clients such as Jamie Oliver, Christies, Adidas/Porsche and the global type giant, Monotype.

Build is a design studio, specialising in creating visual languages and identities for clients through art direction, graphic design, image making, moving image and typography. Mixing bold design combined with wit they give ideas form, making the abstract memorable.

Chrissie Macdonald is a London-based illustrator, maker and designer. As co-founder of Peepshow Collective she works both on her own 3D sculptural pieces and illustrations for clients such as the V&A, Creative Review and The Guardian, as well as collaboratively on exhibition and installation projects.

LucienneRoberts+ specialise in exhibition and book design alongside identity work for the voluntary and cultural sectors. LucienneRoberts+ is committed to making accessible, engaging graphic design within a socially aware agenda. Believing that ethical design is defined by its ability to increase quality of life, their focus is clear thinking, visual simplicity and the application of craft skills.

Noma Bar is an international awardwinning artist renowned for his ability to see things differently, and his use of negative space to create witty doubletake images. His bold use of colours, economy of shapes and iconography makes his style instantly recognisable.

Vaughan Oliver studied at Newcastle Polytechnic before moving to London and founding studio 23 envelope, later v23. His distinctive style led to working with 4AD records and producing covers for bands such as Pixies and the Cocteau Twins and more recently David Lynch. His projects span fashion, film, dance and fine art.

On show: 7 – 16 October, The Assembly House, 55 Westgate Road, Newcastle upon Tyne, NE1 1SG

Monday – Wednesday 10:00 – 17:00

Thursday – Friday 10:00 – 18:00

Saturday 10:00 – 17:00

Sunday 11:00 – 17:00

Entry to The Assembly House: £2.50

Concessions FREE

This exhibition is supported by JUMP www.wesayhowhigh.com